The client mainly sells through Instagram, so the store had to shorten the path from post to purchase. The most important feature was the ability to link to a specific outfit, not just a single product.

At the same time, we organized the catalog and navigation so the client could quickly filter the offer by categories and features. This was meant to make shopping more convenient and reduce abandonment rates.

From an operational standpoint, the goal was to streamline order management and provide flexible delivery and promotion logic. The store was to handle online payments, domestic shipping, and selected international destinations with separate rates.

• We implemented a Ready Outfits section for selling complete sets directly from social media links
• We launched product and category filters for quick browsing of the offer
• We created a customer area with accounts and order history
• We set up discount codes and promotions with conditional free shipping
• We enabled international shipping with separate pricing for selected countries
• We added back-in-stock notifications for products

Result: the store supports sales from Instagram while also streamlining logistics and promotions on the admin side.