The DREW-MET company needed a modern website that would clearly present its range of sawmill machines – from circular saws and multi-rip saws to feeding and extraction systems – and improve communication with business clients from Poland and Europe.
We began the project with an analysis of the product offering and communication methods with clients to better understand the B2B sales process. Based on this, we developed an information architecture that divides the machines into clear categories and guides the user from the homepage all the way to a specific inquiry.
Visually, we combined the technical, industrial character of the brand with modern design. Large photos, bold typography, and contrasting green and black accents build a cohesive image of a premium class machine manufacturer.
The website was built using WordPress + ACF, utilizing custom fields to manage the technical data of the machines and dynamic galleries. Each product subpage features infoboxes with key parameters, a detail gallery, and an FAQ section, which enhance the clarity of the presentation.
We also implemented an inquiry system instead of the traditional cart, which significantly improved the communication process with the sales department. The solution is complemented by quick contact forms, CTA sections, and an English-language version of the website, allowing outreach to international partners.
The result is a clear, responsive, and fully editable website that supports sales, professionally presents the offer, and highlights the development of the DREW-MET brand in the sawmill machinery industry.
