The client needed to launch international sales, but they were starting without product materials or a prepared content base. The key was to build trust in the product without support from implementation photos.

We wanted the store to immediately “sell on its own”: guiding the user through the offer, showing the differences between variants, and answering typical questions even before contact. In the structure, we included a complete category tree and a separate product samples section.

An additional requirement was a made-to-measure product, where the price depends on parameters. We implemented dimension configuration and automatic price calculation for oak panels.

What we delivered

• We built a category structure and navigation for multiple product lines
• We developed a complete set of product and informational content for online purchases
• We prepared product visualizations, including cross-sections and sets of shots on product pages
• We introduced color variants and version selection logic on the product page
• We launched a product sample module as a decision-support tool
• We added a price calculator for custom products in the Custom Oak Panels section

Result: after launching the Google Ads campaign, the client reports a full return on the store investment within 3 months.